A Framework for Holistic Human Performance.

We exist to enable greater, integrated, true human performance for a greater purpose.

Full Launch Countdown

January 1, 2026

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Services Provided

Starting November 2025, TPR will provide counseling services to athletic teams, law enforcement, and military organizations for how to apply the TPR Model. Specifically, the counseling services will provide the client the ability to apply TPR's unique concepts of "Performance Analyses," the "Stacking and Sequencing of the Influencers of Performance," "Strategic Preparation," and the "DEMAC [Define, Emphasize, Measure, Acknowledge, and Correct] Approach."


Counseling services are scalable to the demands of the clients. Sign up below for your free one hour initial consultation.

Unique Aspects of TPR

Performance Analyses: It is necessary to define performance in order to optimally facilitate performance. The TPR Model applies six guiding features for an organization to help define performance.

Stacking and Sequencing of the Influencers of Performance: The TPR Model believes there are seven influencers of performance (i.e., culture, will, fitness, cognition, skills, abilities, and leadership). We strategically apply the “stacking” and the “sequencing” of the influencers of performance to enable higher human performance.

Strategic Preparation: Most organizations train. Fewer Organizations prepare. With the TPR Model, we apply strategic preparation, and strategic preparation applies a holistic methodology to elicit true performance realization.

DEMAC Approach: The DEMAC (Define, Emphasize, Measure, Acknowledge, and Correct Approach) is unique and critical to the TPR Model. While many organizations conduct various measurements for assessments, such as fitness testing, the TPR Model Applies the DEMAC Approach to measure the often-perceived non-tangibles influencers of performance.

Our Culture

Why & Vision Statements

TPR’s Why Statement: We exist to enable holistic true human performance for a greater purpose.

TPR will begin to provide performance consultation for athletic teams, law enforcement, and military organizations beginning November 2025.

Vision Statement for Clients: Our clients overachieve to the internal and external goals, standards, and expectations in their athletic/occupational endeavors and in life.

TPR’s Vision Statement: True Performance Realization (TPR) is recognized as a local leader in true human performance in three years (2029), a regional leader in five years (2031), and a national leader in ten years (2036).

Who We Are

TPR is a human performance organization, driven by leadership, learning, discipline, abilities, and accountability. We are a business dedicated to learning, understanding, and applying scientific concepts and principles, as well as valued experience, to elicit ‘true performance realization’ for a greater purpose in our clients.

TPR applies the Tenants of the TPR Model via “Strategic Preparation” using the “Stacking and Sequencing” of the “Influencers of Performance”, which requires a “Performance Analyses” to achieve comprehensive, enduring human performance.

Who We Are Not

We believe “who we are not” is equally important to “who we are.” TPR is NOT:

  • A Workout of the Day Organization
  • A Health or Fitness Business
  • A Programming Association
  • A False, Mental Conditioning Provider/Event
  • A Motivational Facilitator/Speaker
  • A Social Media Influencer
  • Reliant on a Building, Equipment, or Technology.

TPR’s Core Beliefs

  • There is a difference between human performance and athletic, sports, or tactical performance.
  • Humans should constantly pursue performance and never culminate. We are always unfinished.
  • True success is greater than athletic and occupational success.
  • Experience, position, and talent are all overvalued, overrated, and incorrectly emphasized.
  • Through continuous, holistic, and strategic pursuit, we can increase our performance.
  • There is a difference between a philosophy and a culture. A philosophy is words; a culture is the unit’s DNA.
  • To grow, we must be vulnerable, uncomfortable, challenged, humble, and ambitious, while provided the necessary ingredients for success.
  • Humans who overachieve do so through their pursuit when nobody is watching or mandating.
  • We must define, emphasize, measure, acknowledge, and correct (DEMAC) everything we value in our preparation.
  • The purpose of preparation is realization.

Our Values

Hover over each value to learn more about our foundational principles.

Greater Purpose

Greater Purpose

TPR believes there is a difference between human performance and athletic, sports, or tactical performance. Athletic performance can be simply summarized as a player scoring points during a game for a team, with traditional manners of training focusing on what will make the player successful during the game.

TPR believes human performance achieves a greater purpose, such as the athlete using sports as a vehicle to drive great habits, create a work ethic, improve the seven dimensions of wellness, etc. Focusing on the individual in a holistic manner will make the individual more successful on and off the court or battlefield. Notably, by emphasizing human performance over athletic performance, the individual will perform better in competition.

Leadership

Leadership

Critical to human performance is leadership. TPR believes that many organizations do not provide the resources necessary for leadership development, while selecting leadership based off wrong traits. Furthermore, TPR believes that many organizations do not fully unleash the organization’s potential by not emphasizing leadership.

TPR believes that every individual in the organization is a leader, which if cultivated can have exponential benefits. If leadership is not developed, then individuals can divide the organization, leading to the organization under-performing.

Learning

Learning

TPR continually strives to be a Tier 1 Learning Organization. TPR believes that Tier 1 Learning Organizations have extensive knowledge, autonomy, curiosity, passion, enthusiasm, and conduct and circulates research. Put simply, Tier 1 Learning Organizations are similar to Master Chefs in the kitchen, as they know both the science and art of cooking, with others seeking out their expertise.

Discipline

Discipline

You cannot have exceptional performance without discipline. Discipline is required for overperformance for both individuals and teams. The goal under the TPR Model is to have the clients embraced intrinsic discipline over extrinsic discipline, meaning the individuals intrinsically choose to have discipline rather than be coerced through external means.

Put simply, “to master the disciplines of your field, you must first master discipline.”

Abilities

Abilities

Under the TPR Model, we believe most organizations create capabilities, meaning they train, educate, and equip their players, teams, or tactical personnel. However, TPR believes in creating abilities, which requires the capability (training, education, and equipping), combined with the needed relationships and permissions needed to unleash the capability, while being resilient to adversity.

TPR believes that ability organizations are more resilient (to both success and failure), are a learning organization, and can be more adaptive and innovative. TPR itself continually seeks to pursue being an ability organization by developing the relationships and permissions needed for success in the human performance fields by recognizing the value that other professionals provide.

Accountability

Accountability

Accountability is essential for continued progression and performance. The lack of accountability will lead to stagnation, entitlement, and toxicity in an organization. Accountability is not about being harsh or demeaning. Accountability is about acknowledgement of shortfalls, ownership of the setbacks, and efforts to remedy the situation.

Holding others accountable, in the right way, shows that you have high standards and expectations for them, in which you are either implicitly or explicitly stating you know that they can achieve.

Valued Experience

Valued Experience

Extensive research by Anders Ericson show that many individuals do not become experts in their profession, despite years of practice. Put simply, most individuals have years of experience of being average and not progressing. Thus, TPR emphasizes valued experience. Meaning experience that is exceptional and continually improving.

True Performance Realization

True Performance Realization

The business name and model (True Performance Realization) reflect our belief in the capacity and abilities of the human performance methodology proposed.

  • True: Explicitly, when we say “True,” we mean that we believe we have a correct, exact, accurate, and factual model for eliciting human performance. We are also saying that many organizations that claim the term “performance,” are myopic, incomplete, and suboptimal in the manner for preparation and execution.
  • Performance: In the TPR Model, we believe you must define performance to truly facilitate performance, which is accomplished in the “performance analyses.” We do not believe most organizations that claim “performance” attempt to define it, and when they do, these organizations define performance inadequately.
  • Realization: The term “realization” is commonly used in the strength and conditioning world to describe the condition of increased physical preparedness that occurs when stress is removed from the individual(s) thus, elevating readiness for either competition or subsequent training. In the TPR Model, we believe that the purpose of preparation is for holistic realization.

The TPR Model & Symbol

What is the TPR Model?

The TPR Model is a comprehensive methodology for eliciting human performance through integrated and sequenced preparation strategies. Many organizations prepare for their events in a limited, isolated manner, with no long-term planning, ad hoc execution, and failing to exploit gained results.

Most organizations fail to define what performance means to them. For those few that do, they do so with a narrow and suboptimal view. Critical to the TPR Model is the Defining, Emphasizing, Measuring, Acknowledging, and Correcting (DEMAC) approach of the determined critical traits of an organization, including the definition of performance itself.

The TPR Model requires long-term, deliberate, and strategic planning, where key, desired traits are continually and cyclically refined via the DEMAC Approach. This long-term plan applies the Tenants of the TPR Model, emphasizing “Strategic Preparation” and the “Stacking and Sequencing” of the influencers of performance.

The TPR Symbol

TPR has a symbol, not a logo. A logo simply identifies something, while a symbol has purposeful meaning.

TPR’s symbol is an unfinished structure, supported by five pillars, built on a foundation. The unfinished roof represents that we as humans should identify as unfinished, constantly pursuing performance and never culminating. This mindset challenges individuals who “stop at good enough.”

The five pillars are TPR’s five pillars of performance: fitness, skills, cognition, abilities, and leadership. These, combined with will and culture, are the “influencers of performance.” Under the TPR Model, these influencers must be “stacked” and “sequenced” within a long-term plan to elicit greater performance.

The foundation of the structure (performance) is will. We believe will cannot be trained, but it can be facilitated, developed, and nurtured. You cannot build true human performance on a poor foundation.

Lastly, culture is the structure's DNA. Though often unseen, its manifestation governs individual and team performance. Like all influencers, culture can be changed to lead to over-performing or under-performing.

TPR-Applied Journal

Coming soon January 1st 2026


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Submit an Article

Interested in contributing to the TPR-Applied Journal? We welcome submissions from researchers, practitioners, and professionals in human performance.

Submission Guidelines:

  • Original research and applied articles
  • Focus on human performance methodology
  • Peer-reviewed process
  • Detailed guidelines available upon journal launch

For submission inquiries, contact us at president@trueperformancerealization.com

Contact

Portrait of Jeremy Carter 🏆

Jeremy Carter

Founder, Owner & President

Jeremy Carter is the Founder, Owner, and President of True Performance Realization (TPR), and serves as the Chief Editor for the TPR-Applied Journal.

With over 18 years of experience in human performance, Jeremy has earned numerous certifications, including the National Strength and Conditioning Association (NSCA) Strength and Conditioning Specialist (CSCS) with Distinction and the American College of Sports Medicine (ACSM) Certified Exercise Physiologist.

He is a current reviewer for the NSCA’s Strength and Conditioning Journal (SCJ), a founding member and editor for the Journal of Sport and Human Performance, and a recipient of the NSCA’s SCJ’s 2023 Editorial Excellence Award. Jeremy has nearly 90 publications in scientific and military outlets.


Higher Education

  • 2011: BS in Kinesiology (Dual Concentration: Clinical Concentration and Health and Fitness Concentration) from Louisiana Tech University.
  • 2012: MS in Exercise Science from Louisiana Tech University.
  • 2015: MS in Exercise Physiology from Texas A&M.
  • 2021: MA in Military Studies (Concentration: Irregular Warfare) from American Military University.
  • Jeremy is currently two classes away from earning his fourth master's degree (MA) with the Air University (Concentration: Joint Warfare).